Music Marketing Guide

Digital Marketing

Social Media

• Post consistently
• Engage with followers
• Use relevant hashtags
• Go live regularly

Email Marketing

• Build an email list
• Send regular updates
• Offer exclusive content
• Segment your audience

Content Strategy

• Create shareable content
• Behind-the-scenes footage
• Tutorials and lessons
• User-generated content

Release Strategy

Pre-Release

• Tease with snippets
• Create a countdown
• Build anticipation
• Secure press coverage

Release Day

• Engage with fans
• Host a listening party
• Share on all platforms
• Encourage shares

Post-Release

• Analyze performance
• Engage with listeners
• Plan next steps
• Update press kit